Rolls-Royce is the latest high-end luxury make to enter the SUV derby with its all-new 2019 Rolls-Royce Cullinan, a vehicle it describes as an “authentic, 3-box high-bodied all-terrain car.” It offers traditional Rolls-Royce cues including its signature grille topped by the Spirit of Ecstasy mascot, coach-style doors and a V12 engine beneath the hood.
While the exterior of the vehicle is an upright, 2-box design, Rolls-Royce has incorporated a partition between the rear seat and the load area to create the three separate areas, the nose for the powertrain, the center part of the cabin for passengers and the aft portion for cargo.
Under the banner of “Effortless Everywhere”, the concept behind the Cullinan (which is named after the largest diamond in the world) is to offer the highest levels of comfort and luxury in a vehicle that reflects the same level of craftsmanship and exclusivity as Rolls-Royce’s car range.
“Luxury is no longer an urban concept,” said Torsten Muller-Otvos, Rolls-Royce CEO.
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