Inside the ugly road Bowlmor took to make bowling cool

They proved that hipsters are game for anything — as long as you make the hangout cool enough. Starting in Manhattan in the late 1990s, the bowling-company Bowlmor, with a new kingpin at its helm, began taking over seedy rundown alleys and turning them into trendy hot spots, wooing 20- and 30-somethings with the promise…

Full Story Via Business | New York Post

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