Wrigley going after e-cig company in trademark suit

Wrigley is trying to take a bite out of an e-cig company for pushing liquid smokes that look an awful lot like the iconic chewing gum brands, according to a federal lawsuit. Chi-Town Vapers sells a yellow-labeled “Joosy Fruit Gum” and a green-clad “Dbl Mint E-Liquid” product that intentionally bear striking resemblance to Wrigley’s Juicy…

Full Story Via Business | New York Post

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